As a T-shaped senior product designer, my approach is rooted in blending business strategy with data-led insights to produce user-centric solutions. My design journey has been about understanding business problems, fostering trust with stakeholders and learning to ask the right questions.
With extensive experience in B2B and B2C SaaS product design, I've contributed to projects in Finance to Edtech, Retail, and Telcoms sectors across the US, UK, and Canada. My versatile expertise spans art direction, branding, user experience, photography, visual design and interaction design.
Beyond design, I channel my creativity into ceramics and analogue photography. My photographic eye have been recognized with awards and grants, and showcased in books and exhibitions in the UK, US, and China.
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Some brands that I worked with