Mezzolabs are a digital intelligence company that helps analyse web & campaign engagement.
They sought position themselves as thought leaders in web analytics as well as providing a self-service product.
SKILLS
Visual Design
UX Design
One of the challenges was creating cohesive messaging that online audiences could immediately understand. I restructured the pages and reorganised the content to reach their target audience of potential clients, recruits & investors.
From a visual point of view, Mezzo Labs to evolve their brand. The primiary colours of the brand worked well for print and advertising but made reading online. I introduced a muted palette with the existing typography to evolve brand.
