The Watermark Collection is a luxury boutique brassware company aimed at the European market. Our target audience were interior designers, architects, end users & interior enthusiasts.
This opportunity to build an online brand from scratch across the digital landscape resulted a 95% growth in sales by the second year and 10K Instagram followers in 6 months.
Brand Development
Creative Direction
UX/UI Design
Photography
The website began as minimum viable product for brand product launch. By the second year, we rolled out the full website which included a catalogue of over 800 products and technical sheets.
We positioned the brand as leaders of the industrial luxe brassware, focusing on its heritage, craftsmanship & metal finishes. We referenced the company’s Brooklyn roots and understated luxury to establish the brand’s identity, website and social media channels.
Brand Moodboard
Location photography: Brooklyn, NY
I worked with the developer to find CMS solution that could not only handle the front end design but also house over 800 brassware products and technical information.
