Elements is a new brassware range from the Watermark Collection. The Elements configurator allowed customers to create over 150,000 combination of metal finishes, handles and cover materials. The web app was also used by the sales team to be used at trade shows and client meetings, reducing the need have all physical samples present.
Elements launched during Clerkenwell Design week, generating an 80% increase in site visits. The configurator’s success led to a rollout in US market. Â
SKILLS
Art Direction
Product design
Photography
